About Us

A young woman with long brown hair, wearing a light blue jacket, stands on a beach during sunset, looking at the camera with a slight smile.

ABOUT FLOWE

Move with the flow

FLOWE is an online wellness library that integrates Pilates, natural movement, and sensorial dance into a mindful, body-aware approach to movement.

At its core, FLOWE is about moving in a way that supports both physical strength and emotional well-being. The practice blends the structure and precision of Pilates with the freedom of intuitive dance and the intelligence of natural movement, creating space for strength, mobility, posture, and inner balance to develop together.

FLOWE prioritizes listening over pushing. Classes and programs are designed to meet you where you are, supporting nervous system regulation, body awareness, and sustainable strength without pressure or perfection.

FLOWE is for those who want to feel strong yet soft, grounded yet free, and who are looking for movement that feels intelligent, creative, and kind to the body.

This is not about doing more.
It’s about moving with intention, presence, and ease.

How I started Flowe

A letter from Irina

A personal journey from pressure to presence

My path into movement began in disciplined environments: martial arts, structured training, and goal-oriented routines. These experiences taught me focus and resilience, but they also shaped an inner voice that was demanding and often unforgiving.

As I moved cities and training styles, I noticed a growing disconnect. I was strong, yet tense. Consistent, yet disconnected from how my body actually felt. Movement had slowly become something to endure rather than enjoy.

That realization marked a turning point.

I began seeking practices that allowed strength without punishment, movement that respected the body’s signals and worked with the nervous system rather than against it. Through Pilates, I rediscovered structure that felt supportive instead of rigid.

Through natural movement, I learned to trust my body’s intelligence. And through dance, I found a sense of freedom and emotional release that brought everything together.

Dance had always been my safe space. When I finally gave it space alongside structured practices, something clicked.

Movement became more than physical, it somehow became a way to reconnect, regulate, and express.

FLOWE was born from that integration.

“Today, my work is guided by a simple belief: movement can be both strong and gentle, also very enjoyable, and when we allow ourselves to move with kindness, the body responds.”

— Irina Kaelin, founder of FLOWE